Two British icons, one spellbinding story

Michelle Feeney is widely regarded as a beauty powerhouse. She started in PR, before moving to New York and being rapidly headhunted by Estée Lauder Companies to work on Prescriptives and Crème de la Mer. Then Michelle was promoted to Vice President, Global Communications of MAC Cosmetics, following their acquisition by Estée Lauder Companies. She led MAC to become the world's biggest make-up brand, spearheading the legendary MAC AIDS Fund and Viva Glam initiatives, realising that beauty could create broader social awareness and change. After moving back to the UK, Michelle became CEO of St Tropez (pioneering their Prince's Trust collaboration) and CEO of PZ Cussons Beauty Division, before taking a career sabbatical. Michelle founded Floral Street as a sustainable, modern British fragrance brand in 2017 to encourage freedom of expression through fragrance.