inspired by London
vegan & cruelty free
sustainable ingredients
recyclable packaging
award winning
powered by flowers
Discovery Sets
Ready-to-try mini fragrance sets - a sure-fire way to find your new go-tos.
The all-stars
We don't play favourites - but it sure looks like you do. Meet our mood-boosting, bestselling and 5-star-rated fragrances.
New in
floral gourmand
1.7oz •
0.34oz •
3.4oz
from $35.00
In the press
Award winning
It all starts with a spritz...
Your fragrance journey begins here with dreamy, expressive and free-spirited scents designed to match every mood.
shop Discovery Sets
Behind-the-scenes with Floral Street & Netflix
Discover the love story behind our exclusive, first-of-its-kind fragrance collaboration
vegan & cruelty free
inspired by London
sustainable ingredients
recyclable packaging
Celebrating Our 8th Birthday
Eight years ago, I had a wild idea: to create a modern British fragrance brand that was bold, sustainable, and unapologetically expressive. Fast forward…
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Meet our sustainable packaging
Each Floral Street perfume comes tucked inside a ground-breaking pulp carton with an…
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Our Guide to Recycling Beauty Products
How To Recycle Beauty Products Let’s work together on Global Recycling Day…
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My Space: Michelle Feeney
During an interview with Rakesprogress Magazine, we got the opportunity to discover…
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Michelle Feeney on signature scents, as seen in Refinery29
1. Is the signature scent outdated?I don’t think the signature scent is…
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Mother’s Day Perfume Gift Guide | Find the Perfect Scent
Not sure which gift to choose? Our Mother’s Day guide explores perfume…
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Exploring the Regency Era Inspiration in Floral Street’s Fragrances
How do Floral Street’s vegan fragrances capture the mood of the Regency…
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A Guide to Amber Fragrances: What Does Amber Smell Like?
Learn about amber fragrances with Floral Street. Explore how this warm, rich…
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A glimpse behind the curtain
Scroll for an exclusive behind-the-scenes look at how we brought the idea…
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Flower meanings: the secret language of blooms
From roses to sunflowers, discover how flowers shape emotions and fragrance choices
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The winter fragrance forecast: your scent wardrobe edit
Consider this your ultimate new season style guide.
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