Inspired by London and powered by flowers, the Floral Street x Van Gogh Museum® collaboration brings the world of fine fragrance and fine art together to celebrate the timeless beauty of nature in an entirely new way.

'Extending the success of our vibrant and expressive Sunflower Pop, inspired by Van Gogh’s iconic 'Sunflowers', we have also been moved by his 'Almond Blossom' masterpiece.

Creating two different facets of his masterworks where Van Gogh brought the plants to life visually and we have brought them to life in our clean home fragrances.'

Vincent van Gogh (1853 - 1890)
Arles, January 1889
Oil on canvas,95 x 73 cm
Van Gogh Museum, Amsterdam (Vincent Van Gogh Foundation)
Vincent van Gogh (1853 - 1890)
Almond Blossom
Saint-Rémy-de-Provence, February 1890
Oil on canvas,73.3 cm x 92.4 cm
Van Gogh Museum, Amsterdam (Vincent Van Gogh Foundation)

Did you know Vincent lived in London?

Vincent wrote a series of letters to his brother Theo when he was living in South East London in the early 1870s. The mailing address he gave to Theo was care of an office in Covent Garden that’s literally around the corner from the Floral Street flagship store!

Vincent van Gogh to his brother Theo, 30th April 1874 

It’s absolutely beautiful here (even though it’s in the city). There are lilacs and hawthorns and laburnums blossoming in all the gardens, and the chestnut trees are magnificent.. If one truly loves nature one finds beauty everywhere. Yet I sometimes yearn so much for Holland, and especially Helvoirt.. I’m doing a lot of gardening and have sown sweet peas, poppies and reseda, now we just have to wait and see what comes of it. I enjoy the walk from home to the office and in the evening from the office back home. It takes about three-quarters of an hour.


Digital edition: Vincent van Gogh, The Letters. Ed. Leo Jansen, Hans Luijten and Nienke Bakker. Amsterdam 2009:

Vincent van Gogh (1853 - 1890), London, 30 April 1874

Sunflowers had a special significance for Van Gogh, they were a symbol of gratitude and evolved into his signature as he captured them in his unique style. Incredibly, this version of 'Sunflowers' was painted with just three shades of yellow. His subjective use of colour continues to be hugely influential on modern art today.

See Sunflowers beautifully reproduced on our luxury vegan fragrance bottle and compostable box here

Meet our Master Perfumer
Jérome Epinette

“I wanted to create a fragrance that truly pays homage to Van Gogh’s master work of art, 'Sunflowers'. The idea was to capture the vibrance and beauty of the south of France, while somehow painting the passage of the day.

The citrus fruits bring a burst of morning sun, the heat of the afternoon is represented with a rich floral, then the back then carries us into early evening, with a poppy sweetness and an unexpected warmth."