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Privacy Policy

This Privacy Policy describes how floralstreet.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

 

Collecting Personal Information

What do we do with your information?

When you visit our site, we collect the information you give us – your name, address and email address. This information is used so we can ensure your delivery gets to you okay, and contact you with delivery updates. We will also give you additional options to enter such as phone number or your birthday (we love birthdays, and birthday treats). When you browse our products, we also automatically receive your computer’s internet protocol (IP) address which helps us learn about your browser and operating system. See the list below for more information about what Personal Information we collect and why.

Device information

  • Examples of Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
  • Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
  • Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels and via Google Analytics.

 

Third Party Services

We value your privacy. So, all the information that you provide us with will not be sold to any third party. We do need to share your information with a few third-party companies that we work with to be able provide you with the service and shopping experience that you are used to. We may also disclose your personal information if we are required by law to do so.

 

Shopify

Our online store is hosted on Shopify Inc. They provide us with an online e-commerce platform that allows us to sell our beautiful Floral Street products to you. All the data (see above) is collected and stored in Shopify’s data storage, databases and in general the Shopify application. All data is stored behind a firewall on a secure server. View Shopify’s Privacy Statement.

 

Klaviyo

We use Klaviyo to send you newsletters and emails when you choose to sign up to our mailing database on our web or instore. You can review Mail Chimps privacy policy to see how they manage user data. View Kalviyo’s privacy policy here

 

We use Attentive to send you text and multimedia messages when you choose to sign up to our text database on our web. You can review Mail Chimps privacy policy to see how they manage user data. View Attentive’s privacy policy here   

 

Google analytics

We use google analytics to store customer information and enhance your shopping experience. You can review Googles privacy policy to see how they manage user data. View Googles Privacy Statement

 

  • Disclosure for a business purpose: shared with our processor Shopify.
  • Order information
  • Examples of Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers, Paypal Details, Apple pay) email address, and phone number.
  • Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
  • Source of collection: collected from you.
  • Disclosure for a business purpose: shared with our processor Shopify and any other vendors whom we may need to share information with including our shipping and fulfilment partners.

 

  • Customer support information
  • Examples of Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers, Paypal Details, Apple pay) email address, and phone number.
  • Purpose of collection: to provide customer support.
  • Source of collection: collected from you.
  • Disclosure for a business purpose: with our vendors who help us provide customer support.

 

Minors

The Site is not intended for individuals under the age of 16. We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at the address below to request deletion.

 

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

  • We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
  • We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

 

Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

  • We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy?hl=en.You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
  • We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).

 

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Using Personal Information

We use your personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfilment of your order, and keeping you up to date on new products, services, and offers (if you’ve given us permission of-course!).

Lawful basis

Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:

  • Your consent;
  • The performance of the contract between you and the Site;
  •  Compliance with our legal obligations;
  • To protect your vital interests;
  • To perform a task carried out in the public interest;
  •  For our legitimate interests, which do not override your fundamental rights and freedoms.

 

Retention

When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below.

 

Automatic decision-making

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.

We do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.

Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.

Services that include elements of automated decision-making include:

  • Temporary denylist of IP addresses associated with repeated failed transactions. This denylist persists for a small number of hours.
  • Temporary denylist of credit cards associated with denylisted IP addresses. This denylist persists for a small number of days.

 

Your rights

 

GDPR

If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information below.

Your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.

CCPA

If you are a resident of California, you have the right to access the Personal Information we hold about you (also known as the ‘Right to Know’), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information below. 

If you would like to designate an authorized agent to submit these requests on your behalf, please contact us at the address below.

Cookies

Sadly, not chocolate chip ones. A cookie is a small file that is placed on your computer. Cookies allow web applications to tailor to your individual needs and create a better browsing experience by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to site. Our website uses cookies, and by browsing on our web you are agreeing to our use of cookies.

The four main types of cookies we use are:

  • Site functionality Cookie
  • Website Analytic Cookie
  • Personalisation Cookie
  • Segmentation and Targeting Cookie.
  • Social media cookie

Social media cookies

Social media is a huge part of our everyday lives, and we are so glad that we get to see what our Floral Street customers are up to.

If you interact with us on social media, then you are consenting and allowing us to interact with you. An interaction can be a like, a follow, a comment, a share, a tag or a tweet.  If you tag us in your photo then you may be lucky enough to be a part of our #StreetBunch and feature on our social media sites or even on our web. By interacting with us you are consenting that we can use images or comments royalty free without any limitations. If you are unhappy about the use of your photo, comment, please contact us and we’ll be able to fix that for you.

We use the following cookies to optimize your experience on our Site and to provide our services

Cookies Necessary for the Functioning of the Store

Name

Function

_ab

Used in connection with access to admin.

_secure_session_id

Used in connection with navigation through a storefront.

cart

Used in connection with shopping cart.

cart_sig

Used in connection with checkout.

cart_ts

Used in connection with checkout.

checkout_token

Used in connection with checkout.

secret

Used in connection with checkout.

secure_customer_sig

Used in connection with customer login.

storefront_digest

Used in connection with customer login.

_shopify_u

Used to facilitate updating customer account information.

Reporting and Analytics

Name

Function

_tracking_consent

Tracking preferences.

_landing_page

Track landing pages

_orig_referrer

Track landing pages

_s

Shopify analytics.

_shopify_fs

Shopify analytics.

_shopify_s

Shopify analytics.

_shopify_sa_p

Shopify analytics relating to marketing & referrals.

_shopify_sa_t

Shopify analytics relating to marketing & referrals.

_shopify_y

Shopify analytics.

_y

Shopify analytics.

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as www.allaboutcookies.org.

Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.

 

Do Not Track

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

Changes

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

QUESTIONS AND CONCERNS

If you have any questions, comments or concerns about any of the above, or if you want to update, delete, or change any personal information we hold, please contact us at info@floralstreet.com

Floral Street Fragrances Ltd, 30 King Street, London, WC2E 8JD, United Kingdom

Last updated: November 2020