inspired by London
vegan & cruelty free
sustainable ingredients
recyclable packaging
award winning
powered by flowers
Sustainability Matters
We’ve got some pretty strong beliefs about being a clean, vegan and sustainable lifestyle brand.
vegan & cruelty free
inspired by London
sustainable ingredients
recyclable packaging
Pulp for the planet!
We were the first in fragrance to tuck our vegan fine perfumes into reusable, recyclable and biodegradable, pulp packaging. Each of our 50ml and 100ml boxes are crafted with natural renewable wood fibres from responsibly managed forests, recyclable fibres and approximately 1 upcycled coffee cup. We’re happy to be giving new life to previously non-recyclable waste.
From Coffee Cup to Luxury Packaging
1 coffee cup in every Floral Street 50ml and 100ml perfume box, giving new life to waste.
Supporting the Forest Stewardship Council (FSC)
We choose FSC certified paperboard for our recyclable packaging and fragrance blotters so we know it‘s from responsibly managed forests. As a trusted and pioneering force the FSC support local communities and help preserve biological diversity.
Your purchase supports plastic collection
We partner with CleanHub who are dedicated to free the planet from plastic pollution. We’ve committed to collect 5,000 kg – that’s the equivalent of 250,000 half-litre bottles..
Sustainable Ingredients Traceable from Seed to Scent
Our fragrance partner, Robertet, are world leaders in sustainable, natural raw materials and protecting the environment is their second nature. Supporting local communities and the balance of their ecosystems they create around ethical practices. Their master perfumer lovingly crafts our vegan (certified by PETA and The Vegan Society) and cruelty free (we would never test on animals!) fine fragrances from responsibly sourced ingredients with full traceability.
To date our certificates confirm we have balanced the equivalent of 37,196kg of carbon dioxide and helped to protect 15,000m2 of critically threatened tropical rainforest.
We Carbon Balance Via The World Land Trust.
With patrons including Sir David Attenborough, the World Land Trust is an International Conservation Charity that protects the world's most threatened habitats and species for the future. Our actions help to support positive climate impact, local community benefits and biodiversity conservation.
