inspired by London
vegan & cruelty free
sustainable ingredients
recyclable packaging
award winning
powered by flowers
Discovery Sets
Ready-to-try mini fragrance sets - a sure-fire way to find your new go-tos.
From the heart of London,
discover a spectacular love story like no other…
The all-stars
We don't play favourites - but it sure looks like you do. Meet our mood-boosting, bestselling and 5-star-rated fragrances.
In the press
Award winning
It all starts with a spritz...
Your fragrance journey begins here with dreamy, expressive and free-spirited scents designed to match every mood.
shop Discovery Sets
vegan & cruelty free
inspired by London
sustainable ingredients
recyclable packaging
Celebrating Our 8th Birthday
Eight years ago, I had a wild idea: to create a modern British fragrance brand that was bold, sustainable, and unapologetically expressive. Fast forward…
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Flower meanings: the secret language of blooms
From roses to sunflowers, discover how flowers shape emotions and fragrance choices
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The winter fragrance forecast: your scent wardrobe edit
Consider this your ultimate new season style guide.
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Michelle Feeney’s guide to summer fragrances
Discover our founder’s pick of the best sunny fragrances for hot weather.
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Can fragrance ‘mess’ with your hormones?
There’s a lot of discussion about the ingredients we use on our…
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The best floral perfumes to boost your mood
Studies show that scent has an undeniable impact on our mood –…
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Sustainable perfume myths and the future of fragrance
Can fine fragrance be sustainable? It’s a hot-button topic, and for good…
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What is a gourmand fragrance and why are they trending now?
It’s the scent trend taking the fragrance world by storm: gourmands. Here,…
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Floral Street Scentschool™
From day one, our founder Michelle Feeney wanted to encourage everyone to…
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My Space: Michelle Feeney
During an interview with Rakesprogress Magazine, we got the opportunity to discover…
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Our Guide to Recycling Beauty Products
How To Recycle Beauty Products Let’s work together on Global Recycling Day…
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Why Recycling Week Matters To Us
We can all make a difference to the future of this planet.…
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