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Meet the FLORAL STREET box.

The Box

We get it. You love fragrance, but you don't feel so good about all the packaging that comes with it. We feel the same so, we made it our mission to create a totally new way to house your perfume, a way to deliver it to you without using the same amount of energy or incurring the same amount of waste.

We did it

We did it. Each FLORAL STREET fragrance comes tucked inside a ground-breaking pulp carton with an embossed lid, made from recyclable paper packaging and held together with a re-usable brightly-coloured band. We’re proud that we can offer a totally recyclable and biodegradable box - a first for the world of fragrance. The box can then be re-purposed to store jewellery, crystals, herbal teas, as a seed tray for plants and herbs - and just about anything else. Show us how you use yours.

The 1-minute box

Waste water is cleaned and recyled. Waste pulp is composted at local farms.

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